Rooted in mission. Driven by clarity. Focused on impact.

Craig Goodwin-Ortiz de Leon, PhD, MPA, founded AnchorPoint Nonprofit Solutions and is a trusted advisor to small and mid-sized nonprofit organizations. With over a decade of leadership experience in nonprofit finance and administration and 20 years in business management, Craig helps mission-driven organizations build sustainable systems, tell their financial stories confidently, and prepare for long-term impact.

He brings to his work:

• A PhD in Industrial-Organizational Psychology (Grand Canyon University)

• A Master of Public Administration in Nonprofit Management (Rutgers University)

• More than 10 years of nonprofit leadership experience, including as a Vice President for Finance & Administration at a large nonprofit.

• Deep expertise in nonprofit financial reporting, indirect cost recovery (NICRA), grant compliance, financial health audits, and operational policy.

Consulting Approach

Craig combines technical precision with a deeply relational approach. He listens first, assesses with honesty, and builds solutions that are both strategic and realistic. Whether designing a grant budget, preparing a Form 990, or guiding a board retreat, Craig centers the mission—and the humans behind it.

He is especially passionate about:

• Equipping emerging nonprofits for long-term sustainability

• Supporting organizations navigating federal funding

• Helping executive leaders find clarity and confidence in complexity

Based in New Jersey. Serving clients across the U.S.